Culturefly
From 2021 to early 2023 I worked at CultureFly as a Graphic Designer for the marketing team. CultureFly is a nerd subscription box company that sells subscriptions for licenses such as Nickelodeon, Pusheen, Build a Bear, etc. The boxes focus on products that have function so they are not just collectables that serve nothing more then to look pleasing on a shelf. Products included kitchenware, apparel and home décor.
Campaign Graphics
Featured images
Every quarter CultureFly would release a new theme for their subscription boxes, my job on the team was to choose a campaign to work on and create accompanying ads to go with the theme that specific quarter. In terms of colors and designs I would be given a list of the items being created for that quarter and had to roll with them and create a cohesive theme. For example if for Build a Bear if the box was going to come with a panda bear with baking product, the theme would overall look softer and more 'sweet'. For supernatural if the box was coming with a planter and the products were overall in the more green spectrum then the graphics would be more forest and graveyard themed. If the graphics needed any characters illustrated I was also in charge of creating those.
Photography
Featured images
Aside from creating campaign graphics, I was tasked with photographing our products and creating ads out of them. This was done with basic colored backgrounds and arranging the items in an interesting manner with props or by themselves. But was also done by adjusting lighting around the products or adding more to the images in post.
Videos
Culturefly icons
Aside from creating graphics for different licenses that CF was partnered with, I was also in charge of a lot of the accompanying illustration work for the marketing team. One of these projects I was assigned was to create icons with the CF icon going with different themes. Ex: Collectables, pets, figurines, electronics. etc
Culturefly Junior
